Mindy Nicol
Mindy brings a wealth of knowledge to the VROF team and has an extensive
background in short term rental management, sales and real estate in Northeast
Florida.
In addition to running her own successful short-term rentals, in St Augustine, Mindy is a
licensed REALTOR® in Florida and enjoys helping clients get started and build wealth
through investing in real estate. Mindy has helped many customers purchase and sell
short term rentals. She has also been a “co-host” and has coached owners on how to
get started in short term rentals, get more bookings and improve their business.
Mindy regularly publishes content to her YouTube Channel (@investwithmindy) about
real estate investing, St Augustine and her own real estate renovations and rentals.
Born in New Zealand, Mindy has spent her entire career in the USA spanning marketing
and sales roles in Los Angeles, New York City, the Napa Valley and Northeast Florida.
In 2010, Mindy founded a successful marketing consultancy, specializing in wine,
hospitality and travel clients. Sugarfly Inc. clients have included American Express
Publishing, Canadian Tourist Commission, Culinary Institute of America at Copia, Opus
One Winery, Rochioli Winery, Sandals Resorts International, Tourism New Zealand,
Travelzoo, Wines of British Columbia and Wines of Bordeaux.
Prior to entering real estate, Mindy was responsible for the international marketing
program for collectable wines Jackson Family Wines including Vérité. ($410/SRP). This
role led her to London to showcase the wines at the UK’s prestigious Guards Polo Club.
Between 2014 – 2016, Mindy led Festival Napa Valley’s event production team to
produce more than 50 events each season including concerts, dining experiences and
large tasting events, featuring luxury sponsors such as Bulgari, Tiffany and Bentley.
Mindy worked at Travelzoo, Inc. as Senior Director of Marketing based in New York
between 2005-2010. Mindy was also head of global branding and led a team of
marketers in 11 countries. Her PR strategy resulted in eight appearances on NBC’s
Today Show and more than 600 segments annually.
In 2010, Mindy was named as one of the top 35 executives under 35 in the online travel
industry by travel industry research authority, PhoCusWright.
Prior to moving to New York, Mindy spent 5 years at Tourism New Zealand in Los
Angeles as Marketing Manager for North America and led the execution of the award-
winning 100% Pure New Zealand global advertising campaign.
Mindy graduated from the University of Otago in New Zealand with a Bachelor of
Commerce. She has a Diploma of Wine & Spirits from the Wine & Spirits Trust and is a
dedicated French student, graduated from the Institit de Français in 2019.
